In Eastern Latvia, they love ‘Old Spice Guy’ so much they made him king

The Old Spice Guy has become the king of Eastern Latvia, according to a recent video posted online as part of the rebranding of the Procter & Gamble men’s product line.

The company’s viral marketing campaign has featured Isaiah Mustafa, an actor and former National Football League player, addressing women in an effort to convince them that Old Spice products would make their man smell good. The campaign has aimed for a younger demographic than Old Spice’s traditional customers.

In a July 12 video posted on the Old Spice Guy’s YouTube channel, Mustafa replied to a Twitter message from American comedian and talk show host Ellen DeGeneres.

“Things have been going great for me,” says Mustafa, who is dressed in a bath towel and crown, and holds a sceptre. “In Eastern Latvia, they love Old Spice Body Wash so much they made me king. Which is great, because I love grapes.”

Ojārs Kalniņš, head of the Latvian Institute, referenced the video in an online commentary noting Latvia’s economic turnaround and the country’s growing popularity. The video had been viewed more than 690,000 times as of July 24.

The entire Old Spice viral campaign has drawn plenty of media attention, including from The New York Times, Great Britain’s Guardian and CNN. However, the campaign of YouTube “responses” has come to an end, according to Social Times and other media.

Old Spice Guy

In a video posted on YouTube, actor Isaiah Mustafa as “Old Spice Guy” says he has been made king of Eastern Latvia. (Screen capture from YouTube)

Andris Straumanis is a special correspondent for and a co-founder of Latvians Online. From 2000–2012 he was editor of the website.

Absentee ballot requests trickle in for Saeima election set Oct. 2

So far just 87 citizens abroad—with the lion’s share from Norway—have requested absentee ballots for the Oct. 2 parliamentary election in Latvia, according to the Central Election Commission in Rīga.

The number represents the total requests received during May and June. A total of 24 Latvian embassies and consulates around the world are accepting requests to vote by mail. Citizens abroad have until Sept. 10 to submit their requests.

Of the 87 requests received so far, 63 were filed in the Latvian embassy in Oslo, Norway. Many of those absentee ballot requests were filed by Latvian soldiers who will be serving in Afghanistan on election day, according to the commission. Of the remaining requests, 10 were filed in the embassy in Washington, D.C.; 5 in the embassy in Berlin, Germany; and 4 in the embassy in Ottawa, Canada. Two requests each were filed in the embassy in Stockholm, Sweden, and the honorary consulate in Perth, Australia. One request was filed in the Latvian embassy in Dublin, Ireland.

Arnis Cimdars, chairperson of the election commission, said citizens abroad usually vote on election day at designated polling stations, or simply do not vote. He suggested the reluctance to request mail ballots is tied to the need for citizens to submit their passports along with the application form.

However, since the last parliamentary election in 2006, the absentee ballot process has been modified to allow citizens more time to file requests and to allow them to submit their requests through a person whom they trust.

In advance of the 2006 election, a total of 557 absentee ballot requests were received by embassies and consulates, many in the last two weeks of the application period.

Instructions for filing absentee ballot requests may be found on the Central Election Commission’s website, www.cvk.lv.

Latvian citizens abroad also will be able to vote at one of 64 polling stations that will operate in 37 countries.

Andris Straumanis is a special correspondent for and a co-founder of Latvians Online. From 2000–2012 he was editor of the website.

Latvian center Gaŗezers marks 45 years of education, culture, recreation

The Latvian center Gaŗezers, located in southwest Michigan, is set to mark its 45th anniversary of providing educational, cultural and recreational resources to Latvians from the American Midwest and beyond.

The center, near Three Rivers, Mich., will mark the anniversary with three days of celebrations from July 23-25, including a concert by Čikāgas piecīši, an art exhibit, an open-air dance and a worship service.

Gaŗezers, situated on Long Lake, began as idea in 1964 to create a summer camp for Latvian Lutheran congregations in the Midwest. The center’s founders created a nonprofit corporation and in 1965 acquired the former Girl Scout property that became Gaŗezers.

The center today is home for a six-week summer high school for Latvian youth (Gaŗezera Vasaras vidusskola), a summer camp for children, camping and trailer facilities, and other activities such as an annual 3×3 culture camp for families.

Gaŗezers includes more than 50 buildings, according to the center’s website. The nonprofit’s net assets at the close of 2008 totaled more than USD 1.5 million, according to the corporation’s tax return. That year, it took in nearly USD 293,000 in contributions.

The anniversary festivities at Gaŗezers begin at 8 p.m. July 23 with a concert by ČIkāgas piecīši. Admission to the concert is USD 15.

Events on July 24 include the opening at 10:30 a.m. of an art exhibit, “Mākslinieks trimdā: Latviešu bēgļu māksla 1944-1950,” focused on the art of Latvian refugees, lunch from 11 a.m. to 2 p.m., and the anniversary concert and open air dance at 7 p.m. The concert, set in the Song Valley (Dziesmu leja), will include performances by the Gaŗezers choir, Dzlmieši, Kīns un Mednis and DJ MGD. Admission to the exhibit is USD 10, while admission to the concert costs USD 25.

The anniversary celebration concludes July 25 with a 10:30 a.m. worship service in the open-air church and a noon lunch, silent auction and talent show for supporters of the Gaŗezers Summer High School. Admission to the lunch and talent show is USD 10.

A ticket to all events costs USD 50 and may be purchased in the Gaŗezers office. Children younger than 12, as well as participants in and employees of Gaŗezers summer programs, will be admitted free.

For further information, visit the center’s website at www.garezers.org.