Any number of resources for viewing Latvian music videos can be found online, but a relatively new one is the Web site of music television service Latvijas mūzikas kanāls, or LMK. Visitors to the site may view about 30 current videos and vote for their favorites.
Among current videos are clips by Tribes of the City, Prāta Vētra, Jumprava, Morning After and others.
Latvijas mūzikas kanāls began broadcasting in 2006 on the Baltkom cable service and is owned by Rimants Liepiņš, head of Platforma Records. Its stated mission is to showcase music videos from Latvia, no matter in which language.
Interestingly, LMK came on the scene around the same time that music video giant MTV announced its foray into the Baltic market, including starting MTV Latvija. Now, according to a March 24 announcement, MTV Networks Baltic is looking at localized expansion, adding more channels in Latvia, Estonia and Lithuania.
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