A month-long advertising campaign intended to draw more European tourists to Latvia begins March 15 on the European version of the all-news channel CNN, the State Agency for Tourism Development has announced.
The 45-second spot was created by the Rīga office of Metro Leo Burnett and CUBA Studio. Production of the commercial cost LVL 20,000, but broadcast on CNN will cost USD 54,000. The commercial features French, Dutch and Chinese tourists who have been to Latvia more than once. “More than two-thirds of visitors return to Latvia,” a man’s voice announces. “Find out why you will.”
The commercial is scheduled to air 57 times from March 15 through April 11 during programs such as “The World Report,” “CNN International World News” and “Diplomatic License.”
The clip may be downloaded for viewing from latviatourism.lv.
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