Latvia ad begins run on European CNN

A month-long advertising campaign intended to draw more European tourists to Latvia begins March 15 on the European version of the all-news channel CNN, the State Agency for Tourism Development has announced.

The 45-second spot was created by the Rīga office of Metro Leo Burnett and CUBA Studio. Production of the commercial cost LVL 20,000, but broadcast on CNN will cost USD 54,000. The commercial features French, Dutch and Chinese tourists who have been to Latvia more than once. “More than two-thirds of visitors return to Latvia,” a man’s voice announces. “Find out why you will.”

The commercial is scheduled to air 57 times from March 15 through April 11 during programs such as “The World Report,” “CNN International World News” and “Diplomatic License.”

The clip may be downloaded for viewing from

Andris Straumanis is a special correspondent for and a co-founder of Latvians Online. From 2000–2012 he was editor of the website.

2 thoughts on “Latvia ad begins run on European CNN

  1. please can yolu tell me when the Folk song contest is this year (what month), I very much would like to go and experience what I have been told. many thanks des

  2. In fact the Folk song contest only runs every fourth year but this year there will be a song contest of Latvian Youth and Students (IX Latvijas skolu jaunatnes dziesmu un deju svētki) which is also very exciting. The dates are 28.06.2005. to 03.07.2005.

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