Hockey magazine turns to Internet for readers

Just in time for the return of professional hockey in North America, a sports journalist in New Jersey has revived his effort to publish an international Latvian hockey magazine.

Publisher Andris Jansons now has turned to the Internet as a way to deliver his product to readers.

Jansons, who said he at one time worked for Latvian State Television, two years ago began writing stories about Latvian hockey for the daily newspaper Diena. Then, he said, he got the idea to publish a magazine about the topic and Hokeja Vēstnesis was born.

After a false start in early 2004, Jansons published the first two issues in August and September of last year. While he was satisfied with how sales of the magazine went in Latvia, Jansons told Latvians Online, he is struggling to find sponsors. In an effort to keep costs down, Hokeja Vēstnesis now will be available to readers via electronic delivery, meaning subscribers will be sent a password and will be able to download the magazine from its Web site,

By the end of this year, Jansons said, he hopes circulation will reach 5,000, but publication will depend on reaching a minimum number of subscribers.

“Time will tell,” he said.

The Latvian-language magazine, mainly focused on hockey in Latvia and the careers of Latvian players in North American leagues, is scheduled to be published monthly.

Hokeja Vēstnesis

The publisher of Hokeja Vēstnesis has turned to the Internet to deliver the magazine to readers.

Andris Straumanis is a special correspondent for and a co-founder of Latvians Online. From 2000–2012 he was editor of the website.

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